THIS WEEK IN THE SPOTLIGHT – SEP 25, 17



Dr. Ava Shamban • Reader’s Digest

Our strong media relationship secured an inclusion for celebrity dermatologist Dr. Ava Shamban on the Reader’s Digest website. Reaching more than 3.5 million readers, the article not only touched on different ways to help prevent breakouts while traveling but also included Dr. Shamban’s advice for packing your own snacks on flights in order to avoid processed airplane food.

 

NUDESTIX • Allure

This week, our PR team secured a feature for our makeup brand client, NUDESTIX, on Allure Magazine’s website. Reaching more than 3.5 million readers, the article touched on the perfect plum colored lipsticks for this fall, specifically mentioning NUDESTIX’s “Intense Matte Lip + Cheek Pencil” in the color Raven.

 

Dr. William Kwan • Health

The Spotlight PR team is always fully aware of trending news and entertainment stories. This week, we secured a feature for, ethnic skincare expert, Dr. William Kwan on Health Magazine’s website. Reaching more than 11.8 million readers, the article turned to Dr. Kwan for his insight on Kim Kardashian’s skincare products where he explained why a moisturizing cream is never worth $500.

 

Dr. Ava Shamban • Redbook Magazine

The Spotlight PR team is also skilled at securing traditional print media for our clients! This week, our team’s efforts resulted in a feature in the October issue of Redbook Magazine, which reached more than 2.2 million readers. In the article, Dr. Shamban explained why “Vitamin C” is an essential ingredient to have in your skincare routine.

 

NUDESTIX • Flare

Our beauty brand client, NUDESTIX, is always loved by the press! This week, our team coordinated a feature for the brand on the Canadian magazine’s digital platform, FLARE.com. Reaching more than 155,395 readers, the article focused on talented women with cool jobs and turned to NUDESTIX’s Co-Founders, Taylor and Ally Frankel, for a Q&A interview about their journey to their career.