THIS WEEK IN THE SPOTLIGHT – SEP 11, 17



Physician/Scientist • New Television Show

This week, the Spotlight marketing team secured a television production agreement for one of our clients, with a top-tier production company. The show is based on a groundbreaking new technology that was invented by our client. The show will feature both high profile and lesser known crime stories. The goal of the show is to raise public awareness about the technology and to ultimately have it accepted as a forensic tool in the judicial system.

 

Dr. William Kwan • Health Online

In addition to traditional media, the Spotlight PR team understands the value of creating a strong online media presence for our clients. This week, our team was successful at securing a feature for ethnic skin care expert, Dr. William Kwan, on Health Magazine’s website. Reaching more than 11.8 million readers, the article touched on the best glycolic acid pads and turned to Dr. Kwan for his product recommendations that readers can use to help treat acne, as well as fine lines and wrinkles.

 

Dr. Ava Shamban • Allure

Our PR team is fiercely dedicated to consistent media outreach for our clients! Spotlight’s longtime client, celebrity dermatologist Dr. Ava Shamban, was included on Allure Magazine’s website that reached more than 3.5 million readers. In the article, Dr. Shamban gave advice to Allure readers on how to update their skin care regimen in preparation for the transition from summer to the fall season.

 

Dr. William Kwan • Elite Daily

This week, the Spotlight team’s dedication and media relationships resulted in a feature for ethnic skin care expert Dr. William Kwan, on Elite Daily. The article reached more than 10.1 million readers and included Dr. Kwan’s expertise on how to treat acne if one is diagnosed with PCOS (Polycystic Ovary Syndrome).

 

NUDESTIX • Pregnancy & Newborn Magazine

The Spotlight PR team is also skilled at securing traditional print media for our clients! This week, the popular makeup brand, NUDESTIX, was featured in the September 2017 issue of Pregnancy & Newborn, a magazine for expectant parents. Reaching more than 257,000 readers, NUDESTIX’s, “Intense Matte Lip + Cheek Pencil” was described as an efficient “two-in-one beautifier” that also comes with a built-in sharpener, making it the perfect product to have for quick touch-ups.

 

Dr. William Kwan • Health Online

Our PR team’s strategic thinking helped our client, ethnic skin care expert Dr. William Kwan, secure an inclusion on Health Magazine’s website. Reaching more than 11.8 million readers, the article not only touched on Dr. Kwan’s recommended scalp scrubs that can help eliminate buildup but also turned to him for his product recommendations for scalp cleansers and dandruff treatments.