THIS WEEK IN THE SPOTLIGHT – NOV 27, 17



NUDESTIX • Racked

Spotlight believes that perseverance pays! This week our PR team secured a feature for, the makeup brand, NUDESTIX on the lifestyle website, Racked. Reaching more than 3.4 million readers, Racked not only included NUDESTIX as one of the brands that mix family and business together, but they also explained how co-founders and sisters, Taylor and Ally Frankel, run a successful beauty brand with their mom, Jenny Frankel, who is the founder of NUDESTIX.

 

Dr. William Kwan • Life & Style Weekly

In addition to television and other traditional media, the Spotlight PR team is also skilled at securing traditional print media for our clients! This week, we secured an interview for, ethnic skincare expert, Dr. William Kwan with Life & Style Weekly that was featured in their November 27th issue. Reaching more than 116,948 readers, Dr. Kwan gave his input as to what treatments the Shahs of Sunset star, Mercedes Javid, may have gotten done that has caused her to look significantly different than a few years prior.

 

Dr. Ava Shamban • Allure

As a result of our outreach to major beauty publications, celebrity dermatologist Dr. Ava Shamban was featured on Allure Magazine’s website. Reaching more than 3.5 million readers, Dr. Shamban explained to Allure readers how whey protein and acne breakouts may be connected.

 

Dr. William Kwan • NewBeauty

In addition to magazines and other traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. This week, we secured a feature for ethnic skincare expert Dr. William Kwan on NewBeauty Magazine’s website that reached more than 701,383 readers. In the article, NewBeauty turned to Dr. Kwan for his expertise on the Pixel laser and how it has been used to help clear up acne prone skin.

 

NUDESTIX • Harper’s Bazaar Malaysia November Issue

Due to our strong relationships with magazine editors, our team successfully secured the makeup brand, NUDESTIX, a beauty award for Harper’s Bazaar Malaysia that was officially announced in their November issue. NUDESTIX’s “Eyebrow Stylus & Gel” won the Best Brow Styler category and their “Magnetic Luminous Eye Pencil” won the Best Eyeshadow Stick category.