Dr. William Kwan • PopSugar

Our PR team has strong dedication when it comes to media outreach for our clients! This week, we secured a feature for ethnic skincare expert Dr. William Kwan on the lifestyle publication, PopSugar, which reached more than 19.1 million readers. In the article, Dr. Kwan discussed oral sunscreen and whether or not it can be used as a replacement for regular sunscreen.


Dr. Ava Shamban • Inside Edition

Our strong relationships with the media secured celebrity dermatologist Dr. Ava Shamban an interview with Inside Edition, which was featured on their digital platform. Reaching more than 318,691 readers, Dr. Shamban explained how notable tech billionaires, such as Elon Musk, are able to look younger, while getting older. The article was also picked up by Yahoo! which reached an additional 10 million readers!


Dr. William Kwan • HypeBae

The Spotlight team understands how to leverage the power of online media! Our client, ethnic skincare expert Dr. William Kwan, was interviewed by the Hong Kong lifestyle publication, HypeBae, which was featured on their website! Reaching more than 1.2 million readers, Dr. Kwan shared his expertise on different types of sunscreen, the importance of wearing it every day, and whether or not sun damage is reversible.


Dr. Ava Shamban •

As a result of our PR team’s fastidious outreach, we secured an inclusion for celebrity dermatologist Dr. Ava Shamban on Health Magazine’s website. Reaching more than 11.8 million readers, Dr. Shamban explained how exfoliating your skin and using benzoyl peroxide in conjunction with retinoids, can be harmful to your skin.


Dr. William Kwan • Day/Dream Press Boxes

It is always important to inform the media of the fabulous work our clients are doing! Ethnic skincare expert Dr. William Kwan recently launched his new product, Day/Dream! To ensure that he has a successful launch, the Spotlight team collaborated to develop a press box that we sent out to the top-tier beauty editors. In addition to press boxes, we also secured deskside meetings in New York for Dr. Kwan. During the deskside day, our client was able to talk about the importance of diversity in skin care and explain the unique benefits of his product.