Dr. Ava Shamban • Martha Stewart Living June Issue (both print & online)

As a result of our PR team’s consistent outreach to major print publications, celebrity dermatologist, Dr. Ava Shamban, was included in the June issue of Martha Stewart Living, that was also published on their website. Reaching more than 13.1 million readers combined, Dr. Shamban provided sunscreen tips and informed readers on what to do to prevent skin cancer.



The Spotlight team understands the power of online media and how to leverage it to benefit our clients. Due to our team’s strong media relationships, the makeup brand, NUDESTIX, was featured on beauty and lifestyle website, PopSugar, in January. This week, the article was republished, reaching more than 19.1 million readers. It highlighted NUDESTIX as the ultimate makeup brand to try in 2017.


Dr. Ava Shamban • Bustle

Spotlight’s PR team reaches out to the editors of major beauty publications every week! This week, our team secured a mention for celebrity dermatologist, Dr. Ava Shamban, on the lifestyle website, Bustle. Reaching more than 16.3 million readers, the article discussed the various things people do to their skin that could actually be making it worse.


NUDESTIX • Seventeen Magazine Online

Determined efforts from the Spotlight’s PR team lead to a feature for the makeup brand, NUDESTIX, on Seventeen Magazine’s website. Reaching more than 3.1 million readers, the article discussed the top beauty products that Seventeen’s editors can’t live without, specifically highlighting NUDESTIX’s Eyebrow Stylus Pencil & Gel as one of the editor’s must-haves for keeping her eyebrows on point.


Dr. Ava Shamban • Self Online

Our outreach to major beauty publications secured a feature for celebrity dermatologist, Dr. Ava Shamban, on SELF Magazine’s website that reached more than 3.1 million readers. The article focused on the new way to remove blackheads by ‘skin gritting’ and turned to Dr. Shamban for her perspective on the method and whether or not it’s safe for the skin.


Dr. Bill Dorfman • Hooplaha

The Spotlight PR team was in the field this week taping a segment for inspirational website, Hooplaha, with our longtime client, celebrity cosmetic dentist, Dr. Bill Dorfman. Dr. Dorfman is being profiled for his work at a charitable organization he founded, called the LEAP Foundation. The foundation grooms high school students and recent college grads for success in the real world. The final video will appear on the Hooplaha website, which receives 10 million viewers, monthly.


Dr. Ava Shamban • Allure Magazine June Issue

In addition to online media, the Spotlight PR team ensures that our clients have a traditional media presence. Our efforts secured celebrity dermatologist, Dr. Ava Shamban, an inclusion in the June issue of Allure that reached more than 1.1 million readers. Dr. Shamban shared her tips for radiant skin with Allure’s readers.


Dr. Robert Huizenga • Girls’ Live Magazine June Issue

The Spotlight PR team is also skilled at securing traditional print media for our clients! Leading health and fitness expert, Dr. Robert Huizenga, was included in the June issue of Girls’ Life Magazine, that reached more than 350,000 readers. The article discussed different ways that teenage girls can improve their fitness life and turned to Dr. H for his healthy tips on what they can do to live a more active life.


Dr. Ava Shamban • StyleCaster

Our PR team’s strategic thinking helped our client, celebrity dermatologist Dr. Ava Shamban, secure a mention on the digital media platform, StyleCaster. Reaching more than 3.7 million readers, the article gave 101 beauty tips and included Dr. Shamban’s advice on how to clear up your skin before a big event.


Dr. Ava Shamban • Allure Online

This week, our PR team secured a feature for our client, Dr. Ava Shamban, on Allure Magazine’s website. Reaching more than 3.5 million readers, the article discussed the Net-A-Porter shoe sale and included Dr. Shamban’s how-to video on treating blisters for the quickest possible healing.


Dr. William Kwan • Kwan Dermatology Website

The Spotlight team executed a soft launch of our client’s new Kwan Dermatology website. All content for the website was designed, written and created by the Spotlight team, positioning the founder, Dr. William Kwan, as a leading ethnic skin care expert in the country. The site is now going through the final stages of execution, which will soon feature detailed click through pages on each treatment, along with a new online store that will allow Kwan Dermatology patients and others to now purchase their favorite skin care products, without having to pop by the dermatology practice.

We encourage you to take a peek:


Dr. Ava Shamban • The Fashion Spot

Our PR team has strong dedication when it comes to media outreach for our clients! The team’s hard work secured a feature for Dr. Ava Shamban on the beauty and fashion forum, The Fashion Spot, that reached more than 2 million readers. In the article, Dr. Shamban shared her expertise on sunscreen and skincare – reminding readers to always apply sunscreen on the back of the neck.


Dr. Ava Shamban • Dr. Oz’s The Good Life June Issue

The Spotlight PR team is dedicated to consistently reaching out to media with story ideas that our clients can be featured in. Our dedication secured an interview for celebrity dermatologist, Dr. Ava Shamban, that was included in the June issue of Dr. Oz’s ‘The Good Life’. Reaching more than 870,000 readers, the article focused on natural beauty products and discussed whether or not they are really safer for your skin.