Dr. William Kwan • Allure Online
Due to our strong relationship with the media, our client, ethnic skincare expert Dr. William Kwan, was featured on Allure Magazine’s website – which reached more than 3.5 million readers. In the article, the editor touched on her struggle with hyperpigmentation and turned to Dr. Kwan for his advice on how Vitamin C can help clear up her scars.
Dr. Ava Shamban • Huffington Post
The power of PR is that results can last forever! An interview that we secured, for celebrity dermatologist Dr. Ava Shamban, with Allure Magazine last year, was mentioned on Huffington Post this week, which reached more than 22.9 million readers. The article touched on expired beauty products that need to be thrown away, and was also picked up by Yahoo! Lifestyle which reached an additional 10 million readers!
Dr. William Kwan • Health Online
The Spotlight team’s dedication resulted in an inclusion for ethnic skincare expert Dr. William Kwan on Health Magazine’s website, which reached more than 11.8 million readers. The article touched on a trend that went viral for a woman using Vaseline to clear up her blackheads and turned to Dr. Kwan for his explanation on why he would never recommend this to his patients.
Dr. William Kwan • Honey and Silk Blog
Our client, ethnic skincare expert Dr. William Kwan, was featured on the beauty and lifestyle blog, Honey and Silk, as a result from an interview that Dr. Kwan participated in with the blogger, Stephanie Liu, at the American Academy of Dermatology (AAD) conference in San Diego last month. Reaching more than 7,000 readers, the blog post expanded on the discussion that the two had on treatments for ethnic skin and how SkinCeuticals’ products work effectively on different skin types.