Dr. William Kwan • Refinery29

The Spotlight PR team helped our client, ethnic skincare expert Dr. William Kwan, secure an article inclusion on the lifestyle website, Refinery29 – which reached over 16.3 million readers! Not only did the article touch on the infamous skin serum, SkinCeuticals C E Ferulic, but it also included Dr. Kwan’s expertise on its many beneficial properties, such as aging improvements and skin brightness.


Dr. Ava Shamban • E! News

Our PR team is dedicated to regular media outreach for our clients! As a result, Spotlight secured a feature for celebrity dermatologist Dr. Ava Shamban on E! News’ website, which reached more than 23.9 million readers. In the article, Dr. Shamban gave readers a foundation recommendation, which also contains skincare benefits.


Dr. William Kwan •

Our strong media relationship secured two features on the skin health website,, for our client, ethnic skincare expert Dr. William Kwan, which reached more than 3.5 million readers. In the articles, Dr. Kwan explained to readers the benefits of having turmeric in your skincare routine and the helpful properties that Manuka honey can have on your skin.


Dr. William Kwan • The Outline

The Spotlight team understands the power of online media and how to leverage it to benefit our clients. This week, our PR team secured an inclusion for ethnic skincare expert Dr. William Kwan on the pop culture blog, The Outline, which reached more than 17,000 readers. The article discussed a viral video that showed a woman drinking her dog’s urine and turned to Dr. Kwan for his expertise on its “health benefits” that it allegedly contains.