Dr. Ava Shamban • Yahoo! Beauty
Spotlight’s PR team secured an interview this week for our client, celebrity dermatologist Dr. Ava Shamban, on Yahoo! Beauty. Reaching more than 10 million readers, Dr. Shamban discussed how the singer, Ciara, is working on her weight-loss after recently having a baby.
Dr. William Kwan • Health.com
This week we secured an interview for our ethnic skincare expert client, Dr. William Kwan, that led to a feature on Health Magazine’s website. Reaching more than 11.8 million readers, Dr. Kwan revealed his favorite acne treatment product that can help with acne scars and skin blemishes.
Dr. Ava Shamban • Brit + Co
The Spotlight PR team secured sizable media exposure for our client, celebrity dermatologist Dr. Ava Shamban, on the lifestyle website, Brit + Co. Reaching more than 6.7 million readers, Dr. Shamban explained which ingredients to avoid in anti-perspirant products for the summer.
NUDESTIX • WWD
Our PR team’s determination lead to an interview for our client, NUDESTIX’s CEO Jenny Frankel, which was included on the women’s fashion and beauty publication, Women’s Wear Daily. The article focused on Canadian brand founders on behalf of the 150th anniversary of Canada on July 1st, reaching 1.4 million readers.
Dr. Ava Shamban • Allure
Our strong relationship with the media secured an inclusion for celebrity dermatologist, Dr. Ava Shamban, on Allure Magazine’s website that reached more than 3.5 million readers. In the article, Dr. Shamban discussed why some people touch their face often and what they can do to stop.
NUDESTIX • Byrdie
In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. This week, our team secured a feature for the makeup brand, NUDESTIX, on the lifestyle website, Byrdie, that reached more than 1.2 million readers. The article not only discussed a variety of different beauty items that were on sale this summer, but it also included NUDESTIX’s Concealer Pencil and described it as a “user-friendly” product.
Dr. Ava Shamban • The Zoe Report
Our outreach to major beauty industry publications secured a feature for celebrity dermatologist, Dr. Ava Shamban, on the beauty and lifestyle website, The Zoe Report. Reaching more than 1.2 million readers, the article explained the process of getting lip injections and turned to Dr. Shamban for her advice on the procedure.
NUDESTIX • Gurl.com
We pride ourselves on our ability to garner media interest for our clients. Spotlight’s makeup brand client, NUDESTIX, was featured on the lifestyle media site, Gurl.com, that reached more than 3.8 million readers. The article mentioned a variety of new makeup products and described NUDESTIX’s “Babeboss Faves Box” as a must-have beauty item for the summer.
Dr. Robert Huizenga • Money-ish
This week our PR team secured a feature for leading health and fitness expert, Dr. Robert Huizenga, on the financial website, Money-ish. Reaching more than 18,453 readers, Dr. H discussed how flying on airplanes can be bad for your health.
NUDESTIX • HYPE BAE
In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid social presence. This week, our team secured a mention for the makeup brand, NUDESTIX, on the Hong Kong lifestyle website, HYPE BAE’s Instagram. Reaching more than 378,000 followers, the Instagram post announced their collaboration with NUDESTIX on a contest giveaway and discussed the guidelines to be able to participate.
NUDESTIX • Caitlin Kiernan Blog
Due to our PR team’s strong relationships with the media, Spotlight secured an inclusion for the makeup brand, NUDESTIX, on beauty editor, Caitlin Kiernan’s personal website. On her blog post, Caitlin touts NUDESTIX’s Eyebrow Stylus Pencil & Gel as the product to have in order to achieve eyebrows that last all day!