THIS WEEK IN THE SPOTLIGHT – JUL 31, 17



Dr. Ava Shamban • Yahoo! Beauty

The Spotlight PR team knows that perseverance pays! This week, our team secured a feature for celebrity dermatologist, Dr. Ava Shamban, on Yahoo! Beauty, that reached more than 10 million readers. In the article, Dr. Shamban touched more on Chrissy Teigen’s “period skin” dilemma and explained why women tend to break out more during that time of the month.

 

Kwan Dermatology • Influencer Social Media Collaboration

The Spotlight team secured a social media collaboration for our client, Kwan Dermatology with CBS evening news host and influencer, Veronica De LaCruz.Veronica shared how much she loved her HydraFacial treatment at the boutique dermatology practice, and how the treatment helps her keep her skin camera ready. Veronica’s shout out reached more than 18,000 Instagram and Facebook followers.

 

NUDESTIX • TODAY Online – NBC Television Network

Our PR team’s determined efforts resulted in an inclusion for our makeup brand client, NUDESTIX, on the TODAY Show’s website, that reached more than 23.9 million readers. In the article, NUDESTIX’s Eye Pencil was featured as one of the makeup products to use, in order to achieve the trending “no makeup-makeup” look.

 

Dr. Ava Shamban • Brit + Co

As a result of our skill, experience and relationships, the Spotlight PR team secured a mention for celebrity dermatologist, Dr. Ava Shamban, on the lifestyle website, Brit + Co. Reaching more than 6.6 million readers, Dr. Shamban explained what ingredients she adds to her skin care in the summer, in order to protect her skin more from the sun.

 

Dr. Ava Shamban • Share of Voice Comparison

The Spotlight team understands the power of online media and how to leverage it to benefit our clients. Our hard work and dedication are shown through a “Share of Voice Comparison” chart that positions our celebrity dermatologist client, Dr. Ava Shamban, at the front and center of the press. Compared to other dermatologists such as Dr. Doris Day, Dr. Jessica Wu, Dr. Rebecca Fitzgerald, and Dr. Harold Lancer, Dr. Shamban has 62% of the total press – which is more than half of the entire chart!