Dr. Ava Shamban & Dr. William Kwan • Bustle
Each week, our PR team connects with the editors and writers for the top international beauty publications. This week, our efforts secured an inclusion for celebrity dermatologist Dr. Ava Shamban as well as ethnic skin expert Dr. William Kwan on the digital beauty and lifestyle publication, Bustle. Reaching more than 16.3 million readers, Dr. Shamban shared useful information on the serious effects of eating foods that cause allergies on the skin. Dr. Kwan also gave insight into the causes of eczema, such as skincare products with fragrances and botanicals.
Dr. Robert Huizenga • Bustle
The Spotlight team understands the power of online media and how to leverage it to benefit our clients. As a result, LA-based celebrity physician, and author of Sex, Lies, and STDs, Dr. Robert Huizenga was featured on the digital beauty and lifestyle website, Bustle. Reaching more than 16.3 million readers, Dr. Huizenga shared a common symptom many people mistake as an STI.
Dr. Ava Shamban • Refinery29
In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. As a result, we secured a feature for celebrity dermatologist Dr. Ava Shamban on Refinery29, which reached more than 16.2 million readers! Dr. Shamban shared with readers the skincare benefits of using the cult-favorite product, Biologique Recherche’s P50.
Dr. William Kwan • Byrdie
Due to our outreach to major beauty publications, our PR team secured ethnic skincare expert Dr. William Kwan a feature on the lifestyle website, Byrdie, which reached more than 1.2 million readers. Byrdie featured Dr. Kwan’s ethnic skincare product, Day/Dream, as one of “2018’s Best Skincare Products for Women of Color.”
Dr. Ava Shamban • Orange County Register
Due to our continued outreach to local media outlets, the Spotlight PR team secured the inclusion of Dr. Ava Shamban in the daily newspaper, Orange County Register. Reaching more than 4 million readers, Dr. Shamban shared her experience with clients who received treatments at med spas. The article was also featured in the local Orange County lifestyle magazine, Coast Magazine, reaching nearly 50,000 additional readers!
Dr. William Kwan • Glow Recipe
Our strong relationship with media secured a feature for our client, ethnic skincare expert Dr. William Kwan, on the trendy beauty and skincare blog, Glow Recipe, which reached more than 370,000 readers. In the article, Dr. Kwan discussed the gel formula sunscreen that is becoming increasingly popular.
Dr. Ava Shamban • Byrdie
As a result of our skill, experience and relationships, the Spotlight PR team secured placement for celebrity dermatologist Dr. Ava Shamban on the digital lifestyle publication, Byrdie, which reached more than 1.2 million readers. Dr. Shamban discussed which ingredients to look for in skincare products that help get rid of blackheads on cheeks.
Dr. William Kwan • InTouch Magazine
Our PR team has strong dedication when it comes to media outreach for our clients! Ethnic skincare expert Dr. William Kwan was featured in InTouch magazine, reaching more than 268,833 readers. Dr. Kwan’s own product, Day/Dream, was featured in “Hot Stuff! What’s On Fire This Week,” as a skincare must-have.