Dr. Bill Dorfman • Guinness Book of World Records
Our team’s determination and persistence paid off this week, as we secured celebrity cosmetic dentist Dr. Bill Dorfman his SECOND Guinness Book of World Records. The record was for “Most Valuable Grill” for the diamond and gemstone grill that Dr. Bill created for Katy Perry’s Dark Horse music video– which was valued at $1 million!
Dr. Ava Shamban • Reader’s Digest
Our PR team has strong dedication when it comes to media outreach for our clients! Celebrity dermatologist Dr. Ava Shamban was featured in Reader’s Digest this week, which reached more than 3.5 million readers. In the article, Dr. Shamban discussed how stress can cause eczema to flare up and make acne-prone skin worse.
Dr. William Kwan • Kwan Dermatology Event
Spotlight’s marketing team is increasing revenue for our clients. This week, we began executing an “Exclusive Women’s Rejuvenation and Romance” event for our client, Kwan Dermatology. The event is taking place on February 6th-7th at Kwan Dermatology in San Francisco. In under one year, Spotlight has helped to double the practice revenue and increase new patient inquiries by 78%!
Dr. Ava Shamban • Refinery29
As a result of our PR team’s consistent outreach to major beauty publications, our client, celebrity dermatologist Dr. Ava Shamban, was included on the lifestyle website, Refinery29. Reaching more than 16.2 million readers, the article touched on udder cream and how it can help soothe and soften skin that suffers from eczema.
NUDESTIX • Teen Boss Magazine
In addition to online media, the Spotlight PR team also ensures that our clients have a solid traditional presence. The makeup brand, NUDESTIX, and the co-founders, Taylor and Ally Frankel, were featured in the March issue of Teen Boss Magazine where they discussed what it’s like to run their own makeup brand.