Kwan Dermatology • SkinCeuticals Launch Event
This week, the Spotlight team was in full action executing the SkinCeuticals launch event at our client, Kwan Dermatology, in San Francisco! Spotlight helped Kwan Dermatology become the 50th Flagship store in the country and the only SkinCeuticals Advanced Clinical Spa in San Francisco! Our team was on hand to ensure that the event was a complete success. More than 200 San Francisco skin care lovers attended the event, where they were able to win aesthetic treatments and SkinCeutical products!
Regenera Medical • Website Creation
The Spotlight marketing department created and launched a new website for new client and Functional Medicine industry pioneer, Regenera Medical. The site features patient testimonials created by the Spotlight team and patient reviews extracted from Yelp and Google +, which Spotlight encouraged. The site was written designed and programmed by the Spotlight Communications Group team.
Dr. Ava Shamban • Marie Claire Online
Our PR team’s strategic thinking helped our client, celebrity dermatologist Dr. Ava Shamban, secure a feature on Marie Claire Magazine’s website. Reaching more than 3.5 million readers, Dr. Shamban gave her recommendations on DIY body scrubs that readers can use to help exfoliate their dry skin. The article was also picked up by Yahoo! Lifestyle and MSN.com, which reached an additional 20 million readers combined!
Dr. William Kwan • Health Online
As a result of our PR team’s hard work, our client, ethnic skincare expert Dr. William Kwan, was featured on Health Magazine’s website. Reaching more than 11.8 million readers, the article touched on the best eyelash serums and turned to Dr. Kwan for his product recommendations.
Dr. Ava Shamban • SELF
This week we secured an interview for our client, celebrity dermatologist Dr. Ava Shamban, with SELF Magazine. Reaching more than 3.1 million readers, SELF turned to Dr. Shamban for her advice on what to do when their skin starts to react from Retinol.
NUDESTIX • College Fashionista
Our strong media relationship secured the makeup brand, Nudestix, an inclusion on the college lifestyle digital platform, College Fashionista. Reaching more than 67,006 readers, the article included an interview with the co-founder of Nudestix, Taylor Frankel, that was originally published on College Fashionista’s podcast.