Dr. William Kwan • Yahoo! Lifestyle

Spotlight is consistently connecting with notable publications on a daily basis! This week, our efforts lead to an inclusion for ethnic skincare expert Dr. William Kwan on the Yahoo! Lifestyle website, that reached more than 10 million readers. In the article, Dr. Kwan explained the difference between dry and dehydrated skin.



Each week, our PR team connects with the editors and writers for the top international beauty publications. This week, our efforts secured a mention for the popular makeup brand, NUDESTIX, on the beauty website, Glossy, that reached more than 18,245 readers. In the article, the writer discussed how the beauty industry is starting to embrace the genderless movement and included NUDESTIX as one of the brands that won a “Lightning Award” which was created to recognize products that work for all genders.


Dr. Ava Shamban • Yahoo! Lifestyle

Our PR team’s determined efforts secured a feature for, celebrity dermatologist, Dr. Ava Shamban on the Yahoo! Lifestyle website. Reaching more than 10 million readers, the article discussed how parents are claiming that a children’s bath bomb, “Hatchimals”, could be the reason why their kids are getting chemical burns, but Dr. Shamban explains how the ingredients listed on the box should be safe for children.



The Spotlight PR team is also skilled at securing traditional print media for our clients! This week, our powerful team secured a feature for the makeup brand, NUDESTIX, in the December issue of INSPIHER Magazine. NUDESTIX was included in their Holiday Gift Guide and was described as a makeup brand that is fun to mix and match and is easy to use.