The Spotlight PR team is skilled at securing traditional print media for our clients! This week, our team secured an inclusion for the indie makeup brand, NUDESTIX, on lifestyle website, PopSugar. Reaching more than 19.2 million readers, the article featured a makeup tutorial video, where NUDESTIX’s “Intense Matte + Lip Cheek Pencils” were used in order to create a soft makeup look for the upcoming fall season.


Dr. Ava Shamban • SheFinds

The Spotlight team secured sizable media for our celebrity dermatologist client, Dr. Ava Shamban, on the beauty and fashion website, SheFinds, that reached more than 1.9 million readers. Dr. Shamban explained to readers how drinking plenty of water can be beneficial for beauty needs, including cuticles and overall nail health.



Our PR team’s determined efforts resulted in an inclusion for our makeup brand client, NUDESTIX, on InStyle Magazine’s website, which reached more than 4.7 million readers. In the article, NUDESTIX’s “Blur Pencil” was mentioned as one of the products to use in order to minimize fine lines, wrinkles and dryness.


Dr. William Kwan • Byrdie

As a result of our skill, experience and media relationships, the Spotlight PR team secured a feature for ethnic skin care expert, Dr. William Kwan, on the lifestyle website, Byrdie. Reaching more than 1.2 million readers, the article explored different beauty trends in each decade and turned to Dr. Kwan on his advice for the best beauty trends that were started in the 1920s, 1980s and the 2000s.