Dr. Ava Shamban • Bustle

This week we secured an interview and landed a feature for celebrity dermatologist, Dr. Ava Shamban, on the lifestyle website, Bustle. Reaching more than 16.3 million readers, Dr. Shamban explained how shaving incorrectly can cause red bumps on the skin.


Dr. William Kwan • Health Online

Our strong relationship with the media resulted in an inclusion for our ethnic skin care expert client, Dr. William Kwan, on Health Magazine’s website that reached more than 11.8 million readers. The article touched on the best moisturizers for combination skin and turned to Dr. Kwan for his personal favorite over-the-counter product.


Dr. Ava Shamban • InStyle Online

Our PR team’s strategic thinking helped our client, Dr. Ava Shamban, secure a feature on InStyle Magazine’s website. Reaching more than 4.7 million readers, Dr. Shamban revealed one of the best recovery cream products that InStyle readers can use if they have eczema-prone skin.



As a result of our PR team’s dedication to our clients, the makeup brand, NUDESTIX, was mentioned on the beauty and lifestyle website, NYLON. Reaching more than 1.2 million readers, the article mentioned NUDESTIX’s brand new “Creator’s Palette” and described the new kit as a great deal for makeup lovers.


Dr. William Kwan • InStyle Online

In addition to traditional media, the Spotlight PR team also ensures that our clients have a solid online presence. Ethnic skin care expert, Dr. William Kwan, was featured on InStyle Magazine’s website, that reached more than 4.7 million readers. In the article, InStyle turned to Dr. Kwan for his opinion on the best skincare products that can help readers with eczema-prone skin.



The Spotlight PR team always ensures that our clients are receiving notable press! This week, our PR team was instrumental in the success of our makeup brand client, NUDESTIX, winning a Beauty Award for the beauty and lifestyle magazine, NYLON- reaching more than 205,000 readers. This award recognized NUDESTIX’s Magnetic Matte Lip Pencil as the “Best Lip Crayon” and was featured in their September 2017 issue!