The Spotlight team understands how to leverage the power of online media! This week, our team secured a digital exclusive for our makeup brand client, NUDESTIX, on the beauty and lifestyle website, PopSugar. Reaching more than 19.2 million readers, the exclusive revealed NUDESTIX’s most recently launched product, the “Creator’s Palette” which was created in collaboration with 6 social influencers.


Dr. William Kwan • Health Online

As a result of our team’s strong relationships with the media, ethnic skin-care expert, Dr. William Kwan, was featured on Health Magazine’s website. The article reached more than 11.8 million readers and turned to Dr. Kwan for an eye cream recommendation that can help reduce dark circles and fine lines.



We pride ourselves on our ability to garner media interest for our clients! Our team was successful at securing a mention for the makeup brand, NUDESTIX, on beauty and lifestyle website, PopSugar, that reached more than 19.2 million readers. The article not only provided a “bronzing” makeup tutorial, but it also mentioned NUDESTIX’s “Magnetic Luminous Eye Color” as one of the products to have in order to achieve a bronzed makeup look that is more appropriate for the upcoming fall season.


NUDESTIX • The Gloss

Our PR team’s determined efforts resulted in a feature for the hugely popular makeup brand, NUDESTIX, on the beauty blog, The Gloss. Reaching more than 776,000 readers, the article touched on NUDESTIX’s most recent launch and described their newest product, the “Creator’s Palette”, as the perfect combination of colors to have if readers wanted to achieve that “no makeup-makeup” look.