Every week, our PR team connects with editors and writers from top international beauty publications. This week, our outreach secured a feature for NUDESTIX on the pop-culture website, NYLON – reaching more than 1.2M readers. The article listed the must-have items Coachella music festival goers should bring to this weekend’s festival. NUDESTIX’s ‘Nudies All Over’ face color stix in the shade, ‘Bondi Bae,’ was suggested to achieve a dewy, sun-kissed glow.


NUDESTIX • The Fashion Spot

Our PR team’s strategic thinking helped our client, NUDESTIX, land a feature in beauty and fashion industry forum, The Fashion Spot. Reaching more than 2 million readers, NUDESTIX’s Nudies All Over Face Bronze + Glow was referred to as one of the beauty products that provides a perfectly natural glossy eyelid, a trending beauty look for spring.


Dr. Ava Shamban • Bustle

Our PR team’s determined efforts secured celebrity dermatologist, Dr. Ava Shamban, a feature on beauty and lifestyle site, Bustle. Reaching more than 16.3 million readers, Dr. Shamban discussed the factors that can cause hair growth and how hair growth on certain body parts is normal.



Our PR team’s strong media ties landed the ever-growing makeup brand, NUDESTIX, a feature on the lifestyle media website, SHEfinds. Reaching more than 2 million readers, the article referred to NUDESTIX’s Eyebrow Stylus & Gel Pencil as one of the products readers should have for fabulous eyebrows in seconds.



Spotlight’s continuing outreach to major beauty publications placed thriving makeup brand, NUDESTIX, in the center of the spotlight this week. The PR team landed a feature for the brand on beauty site, Byrdie, that reached more than 1.2M readers. In the article, Byrdie’s news editor and associate editor documented the process of swapped beauty lives for one week. NUDESTIX’s ‘Magnetic Luminous Eye Pencil’ in the color ‘Rustique,’ was mentioned as one of the associate editor’s favorite go-to products for a shimmering eye color.


Dr. Ava Shamban • The Cheat Sheet

The power of PR is that media placements can replicate and expand! Spotlight’s PR team secured a feature for celebrity dermatologist, Dr. Ava Shamban, on the lifestyle website ‘The Cheat Sheet,’ in Jan 2017. This article reached more than 10.1 million readers and was re-published this week! In the article, Dr. Shamban explains the importance of cleaning your glasses in order to prevent acne.



As a result of our PR team’s consistent outreach to major beauty publications, our client, NUDESTIX, was mentioned on the pop culture website, NYLON. Reaching more than 1.2 million readers, the article primarily focused on the 27th anniversary and reboot of the television series drama, Twin Peaks, that premiered in the 90’s. Character inspired beauty looks from the show were showcased through the listing of different beauty products, including NUDESTIX’s Luminous Eye Pencil in the color Terra.


NUDESTIX • Influenster

The Spotlight team understands how to leverage the power of online media! This week, we secured NUDESTIX a feature on the beauty community website, Influenster, that reached more than 1.1 million readers. The article featured multi-use beauty products that cut down on clutter and mentioned NUDESTIX’s latest ‘Nudies All Over Face Bronze+ Glow,’ as one of the do-it-all color sticks providing natural color on the eyes, lips and cheeks.


NUDESTIX • Olivia Frescura

Due to our PR team’s strong relationships with social media influencers, the booming makeup brand, NUDESTIX, was featured on beauty blogger Olivia Frescura’s personal website. Olivia not only documented her admiration over NUDESTIX’s newest Nudies on a blog post, she also raved about the Nudies on her Instagram page that reached over 2,000 followers.