PUBLIC RELATIONS CASE STUDY | DR. AVA SHAMBAN
Spotlight Communications Group is honored to be the PR firm of choice for leading celebrity dermatologist, Dr. Ava Shamban. The Spotlight PR team has been working with the renowned expert for several years, spanning various initiatives. Having appeared on Extreme Makeover, Dr. Shamban was not new to media, but there was a significant gap of time between her being on the show and actively doing media interviews. Dr. Ava (as her patient’s like to call her) approached the Spotlight team with the goal of raising her public awareness as a leading expert in dermatology, in preparation of the release of her book, Heal Your Skin: The Breakthrough Plan for Renewal.
In pursuit of this clearly defined objective, the Spotlight PR team not only elevated Dr. Shamban’s profile, as the preferred dermatologist desired for comment on skin and beauty stories in leading national women’s magazines, but also garnered more than one billion impressions between local and national print, online and Television media, when the book was released.
After the completion of Dr. Ava’s successful book launch, the Spotlight team continued our efforts to maintain Dr. Shamban’s elevated profile. These efforts resulted in both nationally and internationally appearances on The Doctors, The Steve Harvey Show, FABLife, Good Morning America, Extra and features in Allure, Cosmopolitan, O – The Oprah Magazine, Redbook, Vanity Fair, ELLE China, ELLE UK, fitness, Glamour, Good Housekeeping, Harper’s Bazaar India, Health, Instyle, Marie Claire, Los Angeles Times, New York Times, Yahoo!, BuzzFeed, Huffington Post, Bustle, PopSugar, Refinery29, and countless others.
The top-of-mind awareness the Spotlight PR team created led to Dr. Ava being chosen as the “Beauty Insider” in her category by Allure Magazine, with her own show titled, Dr. Ava Says on Allure’s online channel. The popularity of her show created demand for Dr. Ava’s own podcast of the same name, multiple endorsement opportunities, as well as providing a prepared platform for the launch of her newest retail boutique venture, SKINxFIVE.