Consumers are bombarded with an estimated 5,000 marketing messages daily. We have all experienced impressive ads we thought were clever and involving, only to not remember the advertiser later. That’s why the role of the Spotlight team is not only to clearly define your brand, it is also to make the brand stand out, engage an audience, elicit a response, and be remembered.
Most agencies are focused on winning awards for their creative. Sadly, not one ad award winner was ever asked, “What was the result of the marketing campaign?” Instead the talk is always about how they came up with the big idea. At Spotlight, we focus our big ideas on delivering results for you because our reward has nothing to do with receiving a statue or plaque – our reward is in helping you reach your goals.
Our clients are leaders in their category, who are usually appealing to a premium audience. That means their imagery needs to look premium because that’s the aesthetic their discerning audience is accustomed to and expects to see from a top-notch professional group. Premium audiences are usually intelligent and well educated. To communicate the standard of service our clients offer, we need to communicate with the audience at their level. We also need to be authentic, as today’s audience has no patience for contrived messaging and unprofessional presentation.
We take great pains to ensure that your marketing creative is as remarkable as you are. Our attention to detail and our deep understanding of your brand(s) help us cut through the marketing clutter to make a connection with your audience. We also understand that all brands are built on consistency, so all creative developed for you is always synergistic. This helps the consumer clearly understand your brand and develop a sense of trust in your expertise.