Consumers are bombarded with an estimated 5,000 marketing messages daily. The Spotlight team begins all ad creative by clearly defining your brand. Ad creative is designed to not only make the phone ring, but to position you as a leader in your category. We believe that to make an ad effective it must be engaging, believable, emotive and finally, memorable. After all, a great ad is not a great ad if the consumer can’t remember who the advertiser is.