THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF MAY 16, 2016 •
The Spotlight team worked feverishly to earn our clients some fabulous press this week! Nudestix founder, Jenny Frankel was featured in a WWD article after she attended and spoke at the WWD CEO Summit Conference. Following the deskside that we set up for Dr. Ava Shamban last week, she was featured in an Oprah.com article about the most common skin problems.
WEEK OF MAY 9, 2016 •
This week in the Spotlight, the team secured several fabulous articles for many of our clients! Nudestix founders Jenny and Taylor Frankel attended the WWD CEO Summit, where Taylor was interviewed by WWD themselves.
WEEK OF MAY 2, 2016 •
So many clients in the Spotlight this week! Leading health & fitness expert Dr. Robert Huizenga was featured in a breaking news story by The New York Times that reported on a recent study associated to The Biggest Loser. The Spotlight team used their relationships with high profile media outlets to secure an article for Dr. Ghadir at Southern California Reproductive Center on Janet Jackson’s recent pregnancy announcement.
WEEK OF APRIL 25, 2016 •
It was a booming week for the booming makeup brand Nudestix! Nudestix was featured in the Los Angeles Times – focusing on the brand’s travel-friendly characteristics. As a result of the New York desksides that we coordinated for the founders of the brand, Nudestix was also featured in InStyle’s article on contouring products that are easy to use!
WEEK OF APRIL 18, 2016 •
The Spotlight clients had another great week in the press! Dr. Robert Huizenga was featured in two publications about his appearance on The Dr. Oz Show and the fMRI test that may detect lies. Dr. H also informed Thrillist readers about the food he won’t keep in his home. Bustle loves our clients – this week, our clients were featured in three Bustle articles! The Blur Pencil by the booming makeup brand NUDESTIX was highlighted as one of the best beauty products for blurring. Also, NUDESTIX was featured in a NYLON Singapore article. Additionally, celebrity dermatologist was featured in two Bustle articles from previous interviews we secured. This is a great example of how the press we secure is forever on-going! Read more about how our clients are educating readers!