THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF NOVEMBER 7, 2016 •
This week In The Spotlight, Dr. Tina Koopersmith, founder of the West Coast Women’s Reproductive Center, stole the spotlight in Women’s Health’s article on Kim Kardashian and surrogacy. Dr. Koopersmith explains that there are many variables when using a surrogate and warns all "couples should speak with their fertility expert to clearly understand all the options." Celebrity dermatologist Dr. Ava Shamban was also front and center in the spotlight when featured in Refinery29’s article where she describes what causes our eyelids to get oily and how the oil is formed. Let’s not forget about booming makeup brand NUDESTIX, as they were featured in The Fabzilla’s blog post, Corporate Catwalk’s article and Her Campus’ article where products such as #BerryNudeLips and their new Nude(art)ist Magnetic Eye Box Set were featured and admired.
WEEK OF OCTOBER 31, 2016 •
Happy November! The spotlight was shining brightly on NUDESTIX this week. The booming makeup brand was featured in an article from Women’s Wear Daily. The young NUDESTIX co-founders, Ally and Taylor Frankel, will front a reoccurring, one-hour show on Beauty iQ in hopes to grow their millennial audience. Additionally, NUDESTIX’s Eyebrow Stylus + Gel Pencil was featured in Allure’s article about their editor’s favorite products! NUDESTIX was also featured in Dr. Oz The Good Life’s article on how to make your eyebrows look amazing! Dr. Shahin Ghadir of Southern California Reproductive Center was also front and center in the spotlight this week! The fertility specialist was featured in an Us Weekly article about Molly Sims’ fertility journey and how he helped her fulfill her dream of having another child.
WEEK OF OCTOBER 24, 2016 •
This week, the spotlight shone on our clients all over the world! Celebrity dentist Dr. Bill Dorfman was featured in United Arab Emirates’ Sayidaty September issue, which focused on his mentorship of a local UAE dentist. Our PR team also coordinated multiple interviews for renowned dermatologist Dr. Ava Shamban, such as Allure Online’s article about tips for shiny hair. Dr. Surrey and Dr. Chang of Southern California Reproductive Center were featured in Talking Fertility’s blog post, where the doctors commented on IVF procedures. Also, NUDESTIX's Sculpting Pencil was featured in a SHAPE’s article, while their Skin Glossing Pencil was highlighted in a Teen Vogue article about the best finger-based products. Lastly, celebrity dermatologist Dr. Ava Shamban was featured in InStyle’s online article, where she explained everyday factors that can irritate your skin.
WEEK OF OCTOBER 17, 2016 •
Our clients definitely stole the spotlight this week! Thanks to our PR team, sensational makeup brand NUDESTIX was featured in several fantastic publications including, PopSugar, Seventeen Magazine, Teen Vogue, Byrdie, The Chalkboard ...
WEEK OF OCTOBER 10, 2016 •
While some of our fabulous clients were in the spotlight in online press, others were in the spotlight on the red carpet this week! Leading health and fitness expert Dr. Robert Huizenga attended The Carousel of Hope event this past weekend ...
WEEK OF OCTOBER 3, 2016 •
This week beauty took over the spotlight. Sensational makeup brand, NUDESTIX, was featured in several articles where writers bragged about their favorite NUDESTIX products, collectively reaching more than 35 million readers. Bloggers mentioned their go-to favorites for long lasting, beautiful and edgy eye looks. The power of PR goes a long way!
WEEK OF SEPTEMBER 26, 2016 •
This week our clients basked in the spotlight! Dr. Ava Shamban was featured in Town & Country’s article where she advocates the benefits of using charcoal and clay-based masks to hydrate, while diminishing toxin levels within the skin.
WEEK OF SEPTEMBER 19, 2016 •
Our clients definitely stole the spotlight this week! Nudestix was all over the press and social media this week after meetings and social-media takeovers we coordinated for the brand’s Co-Founder during her trip to New York. The booming makeup brand won the 2016 Glamour Beauty Award for the Best Contouring Product with their hero-skew, the Nudestix Sculpting Pencil.
WEEK OF SEPTEMBER 12, 2016 •
This Week In the Spotlight Dr. Carolyn Alexander and Dr. Hal Danzer of Southern California Reproductive Center were featured in Refinery29 and The Zoe Report. Dr. Alexander explained signs of and facts about ovulation ...
WEEK OF SEPTEMBER 5, 2016 •
This Week In the Spotlight, our PR team helped to place Dr. Ava Shamban in the spotlight via a Hollywood Reporter article. The feature was about her newly opened skin space called SKINxFIVE. In the article, Dr. Ava (as her patients like to call her) talked about red carpet skincare treatments ...