THIS WEEK IN THE SPOTLIGHT
The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.
WEEK OF MARCH 27, 2017 •
Due to our PR team’s dedication, Spotlight’s clients shone in the media this week! Burgeoning makeup brand, NUDESTIX, was featured on E! Online & Seventeen Magazine's website – reaching more than 27 million readers. Our team’s strong relationships with producers of “The Doctors” TV show landed fertility specialist, Dr. Tina Koopersmith, a segment, reaching 2.3 million viewers. Our strong efforts also secured celebrity dermatologist, Dr. Ava Shamban, features on Health Magazine’s website, which was picked up by MSN as well as Allure Magazine’s April 2017 issue and website – reaching 26.4 million readers total! Our founder, Candis Melamed, was invited on a segment of The Doctors TV show and our marketing, writing, design & programming team have been diligently executing Kwan Dermatology’s new website. Take a peek!
WEEK OF MARCH 20, 2017 •
The Spotlight PR team continuously ensures that our clients gain notable weekly press exposure. This week, the team successfully secured press for our makeup client, NUDESTIX, including Refinery29, WomensWearDaily and Yahoo Beauty, reaching a combined audience of 28.1M. The team also placed leading medical expert, Dr. Robert Huizenga, on nutritional website, Inspirations & Celebrations, – which reached 14.3K readers. Additionally, Spotlight’s efforts resulted in a contributor placement for client Dr. Jeremy Fine, who appeared in Health Magazine – reaching an impressive 1.3M readers. Our Marketing team wrapped up the week by creating branded artwork for ethnic skincare expert, Dr. William Kwan. The designs, which reflect the brand’s core values, can be seen in his practice’s reception area in San Francisco, CA.
WEEK OF MARCH 13, 2017 •
As a result of our team’s strong-willed efforts, celebrity dermatologist Dr. Ava Shamban was featured on Allure Magazine's website, which was then picked up by Yahoo! News – reaching more than an amazing 13.5 million readers combined! Additionally, Dr. Shamban was featured on the beauty and lifestyle website, Bustle, that placed her in front of 16.3 million readers! Our PR team was also instrumental in securing great exposure for NUDESTIX on Refinery29 and Bustle as well as Marie Claire and Allure – reaching more than 40.2 million total readers. Dr. Anthony Youn shared his knowledge with more than 607,000 readers on NewBeauty's website. Spotlight’s marketing established a new style for the Kwan Dermatology team that will effectively represent the practice rebrand.
WEEK OF MARCH 6, 2017 •
The spotlight continued to shine bright on our clients this week! Our team’s dedication resulted in fantastic features for both celebrity dermatologist, Dr. Ava Shamban, and holistic plastic surgeon, Dr. Anthony Youn – reaching more than 5.3 million readers combined! Due to our PR team’s outreach, beauty brand NUDESTIX’s recent launch of their brand new products were documented on the Instagram Live Stories of beauty website, Allure and the lifestyle media website, SHEfinds- reaching more than 433,000 viewers! In addition to social takeovers, NUDESTIX’s new launch of their All Over Face Stix reached an additional 15 million readers on renowned beauty websites, Allure and HelloGiggles. This week, the marketing team launched the tagline for Kwan’s Dermatology, which reflects how the brand embraces diversity and authenticity.
WEEK OF FEBRUARY 27, 2017 •
Spotlight’s PR team always ensures that our clients steal the spotlight! As a result of our team’s persistency, celebrity dermatologist, Dr. Ava Shamban delivered her expertise to more than 2 million Redbook readers. Dr. Shamban reached an addition 1 million readers on Teen Vogue, online. Our team also helped Holistic plastic surgeon, Dr. Anthony Youn reach more than 3 million readers in an online article for Reader’s Digest. We also secured press mentions for, NUDESTIX on the lifestyle website, Bustle and on beauty blog websites, The Stripe & Olivia Frescura – reaching more than 16.4 million readers combined. We also stays up to date on the latest social media changes. This week our team overhauled all of our client’s Pinterest pages to leverage the new slideshow feature and to optimize their look on the platform.
WEEK OF FEBRUARY 20, 2017 •
Today marks another successful week for Spotlight's PR team and our clients. Our team’s determination twice placed the prosperous makeup brand, NUDESTIX in front of more than 1.2 million readers, on the notable lifestyle website, Byrdie. As a result of the PR team’s strong relationships with online media, Spotlight also secured incredible press mentions for Dr. Ava Shamban and NUDESTIX on the online beauty website, NewBeauty - reaching more than 697,000 readers. This week also marked the beginning stages of our team’s execution of the marketing plan for Spotlight’s newest client, Dr. William Kwan. After solidifying the Brand Foundation, the creative team created the new logo design which established the brand’s color palette – now being implemented throughout the office and all marketing materials. Another great week for the partnership between Spotlight and our clients!
WEEK OF FEBRUARY 13, 2017 •
Persistent outreach from Spotlight’s PR team resulted in fantastic media coverage for our clients this week! Our team’s efforts placed celebrity dermatologist, Dr. Ava Shamban, on Vanity Fair online – reaching more than 11.8 million readers. We also landed Dr. Ava's SKINxFIVE on Olivia Jordan’s Instagram – 500,000 followers. NUDESTIX reached an amazing 36 million combined readers on renowned beauty websites, Teen Vogue & Refinery29. Social media mentions included a feature on Obsessee’s Lifestyle Instagram page, reaching 26,000 followers. Spotlight’s design department created a new logo and new practice color palette for renowned ethnic skin expert, William Kwan MD. Spotlight's holistic plastic surgery client, Dr. Anthony Youn, shared his knowledge with more than 10 million readers on the health and fitness website, The Cheat Sheet. Our team also coordinated an interview for Dr. Youn with beauty website, NewBeauty that attracts 698,000 readers.
WEEK OF FEBRUARY 6, 2017 •
The Spotlight PR team was the driving force behind our clients stealing the spotlight this week! The week began with two of our renowned clients, Dr. Ava Shamban and Dr. Robert Huizenga, reaching more than 16 million readers in an article on leading beauty website, Bustle! Our team also coordinated an article for holistic plastic surgeon, Dr. Anthony Youn, reaching more than 3 million readers on the general-interest website, Reader’s Digest.
The week continued with our team landing features for makeup brand NUDESTIX with beauty influencers, engaging more than 100,000 viewers combined, on platforms such as YouTube and Instagram. Spotlight Communications Group is also proud to announce an addition of the country's leading dermatology expert in ethnic skin, Dr. William Kwan, to our agency. Another great week for the Spotlight team and our clients!
WEEK OF JANUARY 30, 2017 •
Our PR team’s determination was instrumental in shining the spotlight on our clients this week! In addition to continued media coverage, our team’s efforts resulted in two amazing social media takeovers. The first was a Snapchat takeover for online beauty website, Nylon. Next up was an Instagram takeover for mega lifestyle website, PopSugar. The Spotlight team also landed fertility expert, Dr. Tina Koopersmith outstanding exposure on two highly influential women’s lifestyle websites, Yahoo!’s beauty page and women’s lifestyle online magazine, SELF – delivering Dr. Koopersmith's message to more than 13 million readers combined! Our client, Dr. Bill Dorfman, was featured on the lifestyle sites, Jetsetter, as well as Trending Dubai – reaching more than 1.5 million readers. Our team also placed holistic plastic surgeon, Dr. Anthony Youn in front of 690,000 readers, with a feature on the leading beauty industry website, NewBeauty.
WEEK OF JANUARY 23, 2017 •
Our PR team's dedicated efforts pushed our clients to the forefront of the spotlight this week! The results included notable mentions for NUDESTIX in beauty lifestyle websites, Bustle and Hello Giggles – reaching more than 27.5 million readers! Our growing relationship with beauty editors from fashion & beauty online website, NYLON, lead to a fantastic inclusion for the brand – valued at nearly $11,000. This week was a great example of how a the combination of print, online & social media effectively keeps our clients relevant and positioned as a leading expert. Dr. Ava's mention in People StyleWatch placed her in front of 8.25 million readers. Features in lifestyle websites Byrdie and Bustle added another 17.2 million readers to the mix, and her feature in a New Beauty Magazine video placed her in front of 247,000 targeted subscriber – for a combined total of 26 MILLION people!