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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

 

WEEK OF APRIL 16, 2018 Spotlight’s PR team always ensures that our clients steal the spotlight each week! Ethnic skincare expert Dr. William Kwan felt the love by the press, with features on the beauty website Total Beauty and on the skincare platform Skincare.com – placing him in front of more than 11.7 million readers combined! InStyle Magazine also included Dr. Kwan on their website, which helped him reach an additional 4.7 million readers. Due to our exceptionally strong relationship with health & beauty editors, InStyle Magazine featured our other notable expert client, celebrity dermatologist Dr. Ava Shamban, on their website – reaching more than 4.7 million readers. Spotlight’s longtime client and cosmetic dentist, Dr. Bill Dorfman, also shared some of the spotlight with an inclusion on the lifestyle website, Well + Good, which reached more than 1.2 million readers!

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WEEK OF APRIL 9, 2018 The Spotlight team always delivers results! Our PR team successfully secured features for celebrity dermatologist Dr. Ava Shamban, on Health and InStyle Magazine’s websites, which placed her in front of more than 16.5 million readers, combined! The beauty platform, Total Beauty also included Dr. Shamban’s expertise, which reached an additional 4.7 million readers. Our powerful team keeps on delivering! As a result of our team’s outreach, the San Francisco Chronicle featured Dr. Kwan in their Sunday paper, which was also published on their online platform – placing him in front of more than 1.2 million readers altogether! Financial website, Moneyish included Dr. Kwan, which reached more than 1.2 million readers and, the beauty website, Skincare.com mentioned Dr. Kwan three times on their platform – reaching another 3.5 million readers each time.

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WEEK OF MARCH 26, 2018 The sun is not the only thing shining bright this past week! Spotlight’s clients have been shining brighter than ever, due to our PR team’s hard work and dedication. Taking the press by storm, celebrity dermatologist Dr. Ava Shamban was featured on Forbes – which reached more than 29.8 million readers! Reader’s Digest also included Dr. Shamban on their website, which helped her reach an additional 3.5 million readers! Our powerful and determined team didn’t stop there! Spotlight’s client, and ethnic skincare expert, Dr. William Kwan also shone bright in the spotlight. Lifestyle and beauty websites, Byrdie and Fashionista, included Dr. Kwan on their digital platforms, which placed him in front of more than 3.3 million readers combined! Another fantastic week for the Spotlight team and our clients!

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WEEK OF MARCH 19, 2018 Although the weather has been gloomy, Spotlight’s clients are still shining brighter than ever in the media spotlight! Our team secured features, for ethnic skincare expert Dr. William Kwan, on Allure and Health Magazine’s websites – which reached more than 15.3 million readers combined! Dr. Kwan was also interviewed by a lifestyle and beauty blogger, Stephanie Liu, who posted the interview on her blog, Honey and Silk, which reached more than 7,000 readers. Results from our team can last forever! We secured an interview, for celebrity dermatologist Dr. Ava Shamban, with Allure Magazine last year, which was mentioned again on Huffington Post this week – reaching more than 22.9 million readers! Yahoo Lifestyle also picked up the article, placing Dr. Shamban in front of an additional 10 million readers!

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WEEK OF MARCH 12, 2018 Spring is almost here which means flowers are starting to bloom and the sun is starting to shine! As Spring approaches and the sun is shining brighter, Spotlight’s clients are continuing to bask in the spotlight, resulting from the fabulous press they’ve received this week! Celebrity dermatologist Dr. Ava Shamban is definitely no stranger to the media! Our PR team secured a feature on Reader’s Digest and on Health Magazine’s website for Dr. Shamban – which reached more than 15.3 million readers combined! An additional 4.3 million readers were reached for Dr. Shamban, with a mention on Allure Magazine’s website and an inclusion in the March issue of Woman’s World Magazine. Wrapping it up, our marketing team completed the SkinCeuticals Flagship launch at, our client, Kwan Dermatology and have increased their grown revenue by over 44%!

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WEEK OF FEBRUARY 26, 2018 The Spotlight team’s dedication and media relationships resulted in notable press mentions for our clients this week! Health Magazine included celebrity dermatologist Dr. Ava Shamban and ethnic skincare expert Dr. William Kwan on their website – placing them in front of more than 11.8 million readers each! Additionally, Dr. Shamban was featured on SELF Magazine's and Marie Claire Magazine’s websites, which reached more than 6.6 million readers combined! Our team also secured an interview for the brand, Nudestix, with lifestyle publication College Fashionista which was published on their website and podcast – reaching 67,006 readers. The entire Spotlight team was on hand, at our client Kwan Dermatology, for the SkinCeuticals Flagship launch event to ensure it was successful. Our marketing team also launched a new website for Spotlight’s new client, and Functional Medicine industry pioneer, Regenera Medical.

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WEEK OF FEBRUARY 19, 2018 The Spotlight team was in full swing this week, helping our clients achieve their objectives! Shining bright in the spotlight, our longtime client, celebrity cosmetic dentist Dr. Bill Dorfman, was featured on a variety of different publications. His accomplishment on receiving his second world record for “Most Valuable Grill” was included on the Guinness World Records website and on The Doctors TV show’s digital platform! Our team also secured an inclusion for Dr. Dorfman on the fitness website, The Active Times, and on Georgia Family Magazine’s website, which placed him in front of more than 651,056 readers. In addition to Dr. Dorfman, Spotlight’s notable experts, ethnic skincare expert Dr. William Kwan and celebrity dermatologist Dr. Ava Shamban, were featured on Health Magazine’s site, which reached more than 11.8 million readers! Our marketing team is hard at work managing social and print ad campaign for the launch of SkinCeuticals 50th Flagship inside Kwan Dermatology – and the only one in San Francisco! Marketing also just completed and launched the Kwan Dermatology online store.

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WEEK OF FEBRUARY 5, 2018 Spotlight consistently demonstrates our commitment to our clients each week! Starting the week off on a successful note, Spotlight’s founder and owner, Candis Melamed, was featured on Buzzfeed – reaching more than 17.6 million readers! Celebrity dermatologist Dr. Ava Shamban also shone in the spotlight with an inclusion on Health Magazine’s website that reached more than 11.8 million readers. In addition to Health Magazine, lifestyle websites, StyleCaster and NewBeauty also featured Dr. Shamban – placing her in front of 4.5 million readers combined. Wrapping it up, ethnic skincare expert Dr. William Kwan was included in the January 8th issue of Life & Style Weekly Magazine which reached more than 116,948 readers. And, our marketing team went above and beyond for Kwan Dermatology by securing a partnership with SkinCeuticals, taking on the product display design and installation.

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WEEK OF JANUARY 29, 2018 The spotlight was shining brightly on our clients again this week! Starting the week off strong, celebrity dermatologist Dr. Ava Shamban was featured on Prevention Magazine’s digital platform, placing her in front of more than 9.3 million readers! Additionally, our determination resulted in both Dr. Shamban and ethnic skincare expert Dr. William Kwan being included on the lifestyle website, Elite Daily, and on Health Magazine’s website – placing them in front of more than 21.9 million readers each. The press doesn’t stop there! Our powerful team secured a feature for Dr. Kwan on the lifestyle website, Bustle, and a mention for Dr. Shamban on the beauty website, Byrdie – which reached more than 17.5 million readers altogether! Another fantastic week for the Spotlight team and our clients!

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WEEK OF JANUARY 22, 2018 The Spotlight PR team never disappoints! This past week, our clients received notable press mentions on a variety of different publications. Setting the bar high for the week, celebrity cosmetic dentist, Dr. Bill Dorfman received his SECOND Guinness Book of World Record for the “Most Valuable Grill”! Celebrity dermatologist Dr. Ava Shamban also shared some of the spotlight with an inclusion on Reader’s Digest’s digital platform, which reached more than 3.5 million readers. Additionally, Dr. Shamban was mentioned on lifestyle websites, Brit + Co and Refinery29 – which reached more than 22.9 million readers combined! Wrapping it up, makeup brand NUDESTIX was featured in the March issue of Teen Boss Magazine and our marketing team has begun executing an “Exclusive Women’s Rejuvenation and Romance” event for our client, Kwan Dermatology!

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