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THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

 

WEEK OF DECEMBER 4, 2017 The Spotlight Team would like to wish everyone a Happy Holiday season! This week, our team secured the makeup brand, NUDESTIX, a feature on Allure Magazine’s website that reached more than 3.5 million readers. In addition to Allure, NUDESTIX was also mentioned on the lifestyle website, FabFitFun, the Hong Kong digital platform, Hype Bae, and on the beauty blog, Simply Beyoutified – which placed the brand in front of more than 498,608 readers combined. Spotlight’s marketing team has also been hard at work for our ethnic skincare expert client, Dr. William Kwan. The marketing department helped coordinate an agreement to have Kwan Dermatology become the 50th SkinCeuticals Flagship Store in the country and will also be helping with the creation of the store website. Another great week for the Spotlight team and our clients!

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WEEK OF NOVEMBER 27, 2017 While the holiday season is now upon us, the Spotlight team continues to be hard at work for our clients! With our team’s determination, the popular makeup brand, NUDESTIX, was featured on the lifestyle website, Racked – which reached more than 3.4 million readers. In addition, Harper’s Bazaar Malaysia included the brand in their November issue, where they officially announced their Beauty Award winners. Ethnic skincare expert Dr. William Kwan also shared some of the spotlight this week! Our PR team successfully secured two features for Dr. Kwan with a mention in Life & Style Weekly Magazine and an inclusion on NewBeauty Magazine’s website – placing him in front of more than 818,331 readers combined! Wrapping up another great week, celebrity dermatologist Dr. Ava Shamban was featured on Allure Magazine’s website, which reached more than 3.5 million readers.

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WEEK OF NOVEMBER 13, 2017 While Thanksgiving is just around the corner, we’re always thankful to have the opportunity to put our clients in the spotlight. Due to our team’s determination, makeup brand NUDESTIX was featured on the lifestyle website, Refinery29 – reaching more than 16.2 million readers. Additionally, our PR team secured the brand another Beauty Award for Harper’s Bazaar Malaysia, for NUDESTIX’s “Eyebrow Pencil,” which won in the eyebrow category! Our powerful team didn’t stop there! Celebrity dermatologist Dr. Ava Shamban was featured on Women’s Health Magazine’s website and included in the November issue of Life & Style Weekly Magazine – placing her in front of more than 12 million readers combined! Wrapping it up, ethnic skincare expert Dr. William Kwan was also included on the lifestyle website, Brit + Co, which reached more than 6.7 million readers!

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WEEK OF NOVEMBER 6, 2017 This week marks another successful week in the spotlight for our clients! Starting off strong, the popular makeup brand, NUDESTIX, was featured on Vanity Fair Magazine’s website that reached more than 11.8 million readers! Additionally, the brand was also mentioned on Malaysia Harper’s Bazaar Magazine’s website where they announced that NUDESTIX won a Beauty Award for their “Best Eyeshadow Stick” category! Taking the press by storm, celebrity dermatologist Dr. Ava Shamban was mentioned on Allure Magazine’s website twice – which placed her in front of more than 3.5 million readers each time! Women’s Health Magazine also included Dr. Shamban in their November issue, which reached more than 1.5 million readers. Wrapping it up, ethnic skincare expert Dr. William Kwan was featured on Men’s Health Magazine’s website –which reached more than 10.8 million readers!

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WEEK OF OCTOBER 23, 2017 The Spotlight team wishes everyone a happy and safe Halloween! This week, our team continued to ensure that our clients received notable press! Starting the week off strong, celebrity dermatologist Dr. Ava Shamban was featured on Health Magazine’s website that reached more than 11.8 million readers. In addition to Health, our PR team secured an inclusion on Family Circle Magazine’s website, and on the beauty and lifestyle website, Total Beauty – placing Dr. Shamban in front of more than 5.5 million readers combined! Wrapping it up, the notable lifestyle publication, NYLON, distributed a Beauty Award to the popular makeup brand, NUDESTIX. Due to our PR team’s determination, the brand won the “Best Lip Crayon” category for their Magnetic Matte Lip Pencil. Another successful week for the Spotlight team and our clients!

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WEEK OF OCTOBER 16, 2017 The Spotlight PR team never disappoints! Due to our relationships with the media and our continuous dedication, we successfully secured a variety of press mentions for our clients this week! Our longtime client, celebrity dermatologist Dr. Ava Shamban, was featured on Allure Magazine’s website and on the lifestyle website, Brit + Co which reached more than 10.1 million readers combined! Additionally, Dr. Shamban was mentioned on New Beauty Magazine’s website, which increased her audience by more than 701,383 readers. Ethnic skincare expert, Dr. William Kwan, also shared some of the spotlight this week! Closer Weekly Magazine included the expert in their October issue, which reached more than 100,000 readers and, thanks to our marketing team, Kwan Dermatology’s CoolSculpting treatment revenue grew by 605%! Another fantastic week for the Spotlight team and our clients!

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WEEK OF OCTOBER 2, 2017 Spotlight’s clients were shining brighter than ever this week, thanks to our team’s efforts. Hard work and dedication lead to two features for celebrity dermatologist, Dr. Ava Shamban, on Health Magazine’s website and in New Beauty’s fall 2017 issue – reaching more than 12.3 million readers combined! Our team successfully secured press for the popular makeup brand, NUDESTIX, this week, which included a feature on the lifestyle website, Bustle – that reached more than 16.3 million readers. The beauty brand was also mentioned on, the television network, Bravo TV’s digital website that placed NUDESTIX in front of an additional 8.9 million readers. Wrapping it up this week, ethnic skincare expert Dr. William Kwan was featured on the skin care blog, Dermstore, where he was able to share his skin expertise with readers.

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WEEK OF SEPTEMBER 25, 2017 The Spotlight PR team’s hard work paid off for our clients yet again this week! Our team secured a feature for celebrity dermatologist, Dr. Ava Shamban, on the Reader’s Digest website and an inclusion in the October issue of Redbook Magazine – reaching more than 5.7 million readers combined! Ethnic skincare expert, Dr. William Kwan, also shared some of the spotlight with a feature on Health Magazine’s website, which reached more than 11.8 million readers! The popular makeup brand, NUDESTIX, is no stranger to the press! This week, our team secured a feature for NUDESTIX on Allure Magazine’s website that placed the brand in front of more than 3.5 million readers! In addition to Allure, a Canadian magazine, FLARE, mentioned the brand on their digital platform twice, which reached more than 155,395 readers each time!

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WEEK OF SEPTEMBER 18, 2017 While the temperatures outdoors might be cooling, our clients are continuing to experience the warmth of the media spotlight! Spearheading through the week, our team successfully secured a media hit for our makeup brand client, NUDESTIX, on the beauty and lifestyle website, PopSugar – reaching more than 19.2 million readers! The brand was also included on lifestyle website, The Zoe Report, which placed them in front of an additional 1.2 million readers. The Spotlight team is always supporting our clients! Our founder, Candis Melamed, made an appearance on, longtime client, Dr. Bill Dorfman’s Instagram Live for his “Meet the Mentor” program – which reached more than 56.7K followers. Wrapping it up, celebrity dermatologist, Dr. Ava Shamban, was included on New Beauty Magazine’s website that reached more than 710,945 readers. Another fantastic week for the Spotlight team and our clients!

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WEEK OF SEPTEMBER 11, 2017 Each week, Spotlight demonstrates our commitment to our clients by consistently pushing to achieve their goals. Starting the week off strong, ethnic skin care expert, Dr. William Kwan, was featured on Health Magazine’s website twice, which reached more than 11.8 million readers EACH time! Dr. Kwan was also mentioned on Elite Daily, placing him in front of an additional 10.1 million readers. The press didn’t stop there! Our team secured an inclusion for celebrity dermatologist, Dr. Ava Shamban, on Allure Magazine’s website – that reached more than 3.5 million readers. Our team also placed the popular makeup brand, NUDESTIX, in the September ’17 issue of Pregnancy & Newborn, a magazine for expectant parents – reaching more than 257,000 readers. Wrapping up Spotlight’s success this week, our marketing team secured an agreement with a notable production company for our physician client, who invented a groundbreaking new technology.

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