Blog

THIS WEEK IN THE SPOTLIGHT

The Spotlight team are a results driven group of seasoned professionals who work tirelessly to achieve our clients’ objectives through the application of premium marketing, public relations, social media and more. We invite you to check back here each week to view the results of our dedicated efforts, and to learn how our clients benefited.

 

WEEK OF FEBRUARY 19, 2018 The Spotlight team was in full swing this week, helping our clients achieve their objectives! Shining bright in the spotlight, our longtime client, celebrity cosmetic dentist Dr. Bill Dorfman, was featured on a variety of different publications. His accomplishment on receiving his second world record for “Most Valuable Grill” was included on the Guinness World Records website and on The Doctors TV show’s digital platform! Our team also secured an inclusion for Dr. Dorfman on the fitness website, The Active Times, and on Georgia Family Magazine’s website, which placed him in front of more than 651,056 readers. In addition to Dr. Dorfman, Spotlight’s notable experts, ethnic skincare expert Dr. William Kwan and celebrity dermatologist Dr. Ava Shamban, were featured on Health Magazine’s site, which reached more than 11.8 million readers! Our marketing team is hard at work managing social and print ad campaign for the launch of SkinCeuticals 50th Flagship inside Kwan Dermatology – and the only one in San Francisco! Marketing also just completed and launched the Kwan Dermatology online store.

Read More

WEEK OF FEBRUARY 5, 2018 Spotlight consistently demonstrates our commitment to our clients each week! Starting the week off on a successful note, Spotlight’s founder and owner, Candis Melamed, was featured on Buzzfeed – reaching more than 17.6 million readers! Celebrity dermatologist Dr. Ava Shamban also shone in the spotlight with an inclusion on Health Magazine’s website that reached more than 11.8 million readers. In addition to Health Magazine, lifestyle websites, StyleCaster and NewBeauty also featured Dr. Shamban – placing her in front of 4.5 million readers combined. Wrapping it up, ethnic skincare expert Dr. William Kwan was included in the January 8th issue of Life & Style Weekly Magazine which reached more than 116,948 readers. And, our marketing team went above and beyond for Kwan Dermatology by securing a partnership with SkinCeuticals, taking on the product display design and installation.

Read More

WEEK OF JANUARY 29, 2018 The spotlight was shining brightly on our clients again this week! Starting the week off strong, celebrity dermatologist Dr. Ava Shamban was featured on Prevention Magazine’s digital platform, placing her in front of more than 9.3 million readers! Additionally, our determination resulted in both Dr. Shamban and ethnic skincare expert Dr. William Kwan being included on the lifestyle website, Elite Daily, and on Health Magazine’s website – placing them in front of more than 21.9 million readers each. The press doesn’t stop there! Our powerful team secured a feature for Dr. Kwan on the lifestyle website, Bustle, and a mention for Dr. Shamban on the beauty website, Byrdie – which reached more than 17.5 million readers altogether! Another fantastic week for the Spotlight team and our clients!

Read More

WEEK OF JANUARY 22, 2018 The Spotlight PR team never disappoints! This past week, our clients received notable press mentions on a variety of different publications. Setting the bar high for the week, celebrity cosmetic dentist, Dr. Bill Dorfman received his SECOND Guinness Book of World Record for the “Most Valuable Grill”! Celebrity dermatologist Dr. Ava Shamban also shared some of the spotlight with an inclusion on Reader’s Digest’s digital platform, which reached more than 3.5 million readers. Additionally, Dr. Shamban was mentioned on lifestyle websites, Brit + Co and Refinery29 – which reached more than 22.9 million readers combined! Wrapping it up, makeup brand NUDESTIX was featured in the March issue of Teen Boss Magazine and our marketing team has begun executing an “Exclusive Women’s Rejuvenation and Romance” event for our client, Kwan Dermatology!

Read More

WEEK OF JANUARY 8, 2018 The Spotlight team was in full swing this week, helping our clients achieve their objectives! Starting off strong, the lifestyle website, SheFinds, featured ethnic skincare expert Dr. William Kwan on their website – which reached more than 2 million readers. Celebrity dermatologist Dr. Ava Shamban also shared some of the spotlight this week, when her skin expertise was sought out by, the wellness website, Well + Good – which reached more than 1.2 million readers. Wrapping up press, the makeup brand, NUDESTIX, was featured on the Canadian publication, FASHION Magazine’s website, where they announced that NUDESTIX won an award for the best blush and highlighter category. While our PR team was reaching out to media, our marketing team has been working hard coordinating the exclusive San Francisco Flagship store build out for Skinceuticals – which is launching at, our client, Kwan Dermatology’s medical office.

Read More

WEEK OF JANUARY 1, 2018 While everyone is settling back in after the holiday break, the Spotlight team has been working hard to ensure our clients receive notable press! This week, our team’s efforts resulted in a feature for celebrity dermatologist Dr. Ava Shamban on the beauty and lifestyle website, Refinery29 – reaching more than 16.2 million readers! Our powerful team also helped place ethnic skincare expert Dr. William Kwan in the spotlight! Dr. Kwan was featured on Health Magazine’s website, which reached more than 11.8 million readers. In addition to Health Magazine, Dr. Kwan was included in this week’s Life & Style Magazine – which placed him in front of 116,948 readers. Another great and successful week to start the New Year!

Read More

WEEK OF DECEMBER 18, 2017 It’s officially the first day of winter and while the temperature is cooling down, our clients are still basking in the warmth of the media spotlight! Starting the week off strong, Yahoo! Lifestyle featured celebrity dermatologist Dr. Ava Shamban and ethnic skincare expert Dr. William Kwan on their website – placing both experts in front of more than 10 million readers! We continue to secure fantastic media placement for, the now popular makeup brand, NUDESTIX. Due to our team’s efforts, the brand was mentioned on the beauty website, Glossy, which reached more than 18,245 readers. In addition to Glossy, the women lifestyle publication, INSPIHER Magazine, also included NUDESTIX in their Holiday Gift Guide, which was featured in their December 2017 issue. The Spotlight team would like to wish everyone a Happy Holidays and a happy and healthy 2018!

Read More

WEEK OF DECEMBER 4, 2017 The Spotlight Team would like to wish everyone a Happy Holiday season! This week, our team secured the makeup brand, NUDESTIX, a feature on Allure Magazine’s website that reached more than 3.5 million readers. In addition to Allure, NUDESTIX was also mentioned on the lifestyle website, FabFitFun, the Hong Kong digital platform, Hype Bae, and on the beauty blog, Simply Beyoutified – which placed the brand in front of more than 498,608 readers combined. Spotlight’s marketing team has also been hard at work for our ethnic skincare expert client, Dr. William Kwan. The marketing department helped coordinate an agreement to have Kwan Dermatology become the 50th SkinCeuticals Flagship Store in the country and will also be helping with the creation of the store website. Another great week for the Spotlight team and our clients!

Read More

WEEK OF NOVEMBER 27, 2017 While the holiday season is now upon us, the Spotlight team continues to be hard at work for our clients! With our team’s determination, the popular makeup brand, NUDESTIX, was featured on the lifestyle website, Racked – which reached more than 3.4 million readers. In addition, Harper’s Bazaar Malaysia included the brand in their November issue, where they officially announced their Beauty Award winners. Ethnic skincare expert Dr. William Kwan also shared some of the spotlight this week! Our PR team successfully secured two features for Dr. Kwan with a mention in Life & Style Weekly Magazine and an inclusion on NewBeauty Magazine’s website – placing him in front of more than 818,331 readers combined! Wrapping up another great week, celebrity dermatologist Dr. Ava Shamban was featured on Allure Magazine’s website, which reached more than 3.5 million readers.

Read More

WEEK OF NOVEMBER 13, 2017 While Thanksgiving is just around the corner, we’re always thankful to have the opportunity to put our clients in the spotlight. Due to our team’s determination, makeup brand NUDESTIX was featured on the lifestyle website, Refinery29 – reaching more than 16.2 million readers. Additionally, our PR team secured the brand another Beauty Award for Harper’s Bazaar Malaysia, for NUDESTIX’s “Eyebrow Pencil,” which won in the eyebrow category! Our powerful team didn’t stop there! Celebrity dermatologist Dr. Ava Shamban was featured on Women’s Health Magazine’s website and included in the November issue of Life & Style Weekly Magazine – placing her in front of more than 12 million readers combined! Wrapping it up, ethnic skincare expert Dr. William Kwan was also included on the lifestyle website, Brit + Co, which reached more than 6.7 million readers!

Read More